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点石成金：惠安石雕
——关于闽南石文化发展创意产业的调研报告
目录
第一部分调研概况
（一）调研内容···············································
（二）调研意义···············································
（三）调研方式···············································
（四）基本思路···············································
（五）具体流程···············································第二部分调研分析
一、惠安石雕业概况···············································
（一）魅力惠安················································
（二）石雕奇葩，中华一绝······································
1、惠安石雕工艺流程·······································
2、惠安石雕品种分类·······································
3、惠安石雕雕刻风格·······································
（三）中流砥柱，惠安雕刻······································
1、惠安石雕业现状·········································
2、惠安石雕业的产业链及其经济效应·························
2.1、惠安石雕产业链体系································
2.2、石雕产业中流砥柱··································
2.3、石雕产业成为就业问题的“良药”·····················
2.4、石雕产业成为惠安经济发展的“助力器”···············
2.5、石雕产业的发展向外辐射，带动相关产业腾飞··········
二、惠安石雕业文化创意产业的兴起·································
（一）惠安石雕业发展过程中创意的嵌入·························· ***11111121212 1313
（二）惠安石雕发展文业化创意产业的可行性·····················14
三、惠安石雕文化创意产业的发展··································· 16
（一）惠安石雕文化创意产业发展的资源禀赋······················161、“天时”—“时代潮流”—惠安石雕与时俱进·················162、“地利”—“区位优势”—惠安石雕独树一帜················173、“人和”—“人文环境”—惠安石雕独领风骚················17
（二）惠安石雕文化创意产业发展的文化属性·····················181、惠安石文化的“始祖”—中原文化························182、惠安石文化的“母亲”—闽越文化························183、惠安石文化的“知青”—海洋文化························19
四、惠安石雕面临的“褪变”与“蜕变”··························19
（一）惠安石雕发展文化创意产业的软肋··························191、产业布局混乱，恶性竞争激烈····························· 202、工艺传承缺位，精湛技艺迷失····························203、文化素养不高，文化创意薄弱····························204、商标意识与创牌热情的缺失······························21
5.围墙外地压力和冲击大···································21
（二）惠安石雕发展文化创意产业的政策建议······················211、把握原则··············································212、明确目标·············································223、落实到位·············································24
五、结束语······················································26 参考文献························································26 附录：
附录一：企业采访录··············································27 附录二：问卷调查表··············································32 附录三：问卷调查结果············································352
