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Weakne High account receivable and prepayment.As we said, this show the working capital management weakne of Enlight Media despite the industry nature.Prepayment is mainly Movies and TV dramas commiion.It’s risen by the expanding investment in this busine.Strategy: Enlight media should establish a complete budget system and track the production expense to ensure the cost is under control.Furthermore, its experience in film investment and distribution should be used reduce the risk of individual movie’s underperformance in the future.Moreover, the occurrence of bad debt.Weakne Fluctuation of Movies busine income Threats come from changing market demand,powerful imported movies and emerging
domestic commercial movies.the box office income of a single movie is facing increasingly uncertainty
To deal with that,The strategy of Enlight Media is starting from movies distribution.However, if Enlight Media want to get some really good large-scale movies , it must go upstream using production and investment to lock distribution right,maybe supplemented by acquisition,if succeful,synergy effect can be achieved.The second ,to reduce investment risk of individual film,diversified investment should be used by increasing films type.Enlight Media can also have acce to other non-cinema channels and derived products to maximize the commercial value of the high perceived films.Weakne
TV series has once been weakne of Enlight Media due to low level of output.Opportunities are presented with the strong support for cultural industries from government.TV stations,as the main downstream client of TV series, its revenue growth will enhance their purchasing power and demand for scarce high-quality TV drama.However, the threats can not be ignored,such as 3 thousand competitors,Increasingly stringent regulation.The top on it is that over-capacity in dramas Industry and only boutique dramas have bargain power.Solution:
In this circumstances,strategy alliance can be adopted
From the strategic perspective, close partnership with the best domestic TV dramas production company can insure premium content providing and make up the shortcoming in this field for Enlight Media.From the financial perspective, operating cash flow can be significantly improved.W：
The forth weakne is the sharp decline in Column production and advertisement revenue.T：
The threats are derived from increasingly competitive rivalry and economic cycle.With the’commiion’policy further deepen ,a large number of column production company have appeared.Enlight Media’s Column production income is mainly from TV advertisement,which is adversely effected due to the downturn in the economic , advertisers generally lower their budget.However,there is still strong demand for attractive content.Enlight Media should lay equal stre on content and channels.In terms of content,Enlight Media can promote both quality and quantity to enhance brand influence and advertisement value of its programs.In terms of channels,Enlight Media should accelerate cooperation with satellite TV channels such as CCTV with national convergence.The last but not the least weakne is that the failure of two attempts of entry to Internet.The threats is the emergence of new media leading by web video player platform.the traditional television media, which is Enlight Media’s main program distribution channels and profitability sources is impacted.On the other hand,it can be seen as an opportunity.Enlight Media can actively cooperate with the internet media companies,such as online game companies and internet video community , initiate new media transformation to grasp the mainstream of the times.
