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2012年《电子商务》（选修）知识点总结
Chapter 11、Explain the definition of E-commerce2、Explain the defines of busine procees3、Explain busine model and its six elements.4、Explain network externalities and Metcalfe„s law(梅奥法则)
5、What is Network economic structures
Chapter 21、Explain Packets switch and Storage-forward2、What is IP Protocol?
3、What is TCP Protocol?
4、What is hypertext Transfer Protocol(HTTP,超文本传输协议)
Chapter 31、Explain Internet value network2、Explain Channel conflict, Channel cooperation and strategic alliance3、The main busine of Content Aggregators4、The main busine of Market-Makers5、The main busine of Content Creators
Chapter 41、Explain the busine model2、What is profit sit?
3、What should be considered to create customer value for Ecommerce?
4、What are generic strategies for Ecommerce sustainability
Chapter 55、Types of Revenue Model
Chapter 61、Poter‟s Value chain model2、What is EDI and how does it works?
3、What are the advantages of using IT in SCM?
4、Independent Industry Marketplaces（行业集市）
5、Private Stores and Customer Portals(专属店铺与客户门户)
6、Private Company Marketplaces(专属电子集市)
7、Industry Consortia-Sponsored Marketplaces(行业共同电子集市)
Chapter 71、Thompson‟s three generic “typology of organizational technologies.”
2、Long-linked technology（长关联的）and value chain.3、Intensive technology（集中的）and value shop.3、What is mediating technology（媒介的）and value networks.Chapter 81、How left bids auction system works? For example ebay.2、How the auction system bids when more than one product?
3、Ebay‟s English Auction4、Lock-in effect5、Third-party escrow service(第三方代管契约服务)
Chapter 91、服务成本定价法（cost-of-service pricing）
2、服务价值定价（Value-of-Service）
3、服务价值的分版本策略
4、服务价值的二重定价策略
5、服务价值的交叉定价策略
6、服务价值的拍卖策略
7、Amazon.com的渗透定价策略
Chapter 101、银行卡的产业链
2、对称密钥体制与非对称密钥加密体制
3、非对称密钥加密体制的两个特性
4、数字摘要
5、数字签名的原理
