大学生餐饮调查市场调查总结ENGLISH由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“餐饮市场调查分析范文”。
武汉船院大学生餐饮调查市场调查总结
Wuhan ship survey of college students' catering market research summary
作者：浪迹克纽斯 时间：2011年10月16日
Author: roaming g, new time: on October 16, 2011
调查背景
Research background
随着高校的学生人数不断增长，消费水平不断提高，对餐饮的样式、营养等方面的要求日益提高，传统的大学食堂已不能满足大学生餐饮需要。这为既为高校周边的快餐店、饮食城的发展提供了商机，又满足了大学生的需要。
With the growing number of students, consumption level increases, food, nutrition, and the style of the requirements of the increasing, the traditional university dining room already cannot satisfy college students need food.This not only for colleges and universities around the city of fast food, diet provides busine opportunities, and meet the needs of the college students.调查目的objective
通过此次调查来发现学校周边餐饮业经营状况，总结和分析调研的情况来发现餐饮业商机，开一家适合学生的餐厅！
Through this investigation to find the school peripheral catering management state, the summary and analysis of investigation to find the restaurant industry busine opportunities, to open a suitable for students of restaurant!
方法： 发放电子调查问卷
Methods: iuing electronic questionnaire
地点： 学校周边 Location: school peripheral
时间： 2010.1010—2010.1016 Time: 2010.1010-2010.1016
调查对象： 在校学生为主，校外人员少量
Respondents: students give priority to, a small school personnel
调查对象的选择(抽样方法)：随机发放ip地址、链接等
The choice of subjects(sampling method): random iue IP addre, links etc
调查方法: 定性,定量
Survey methods: qualitative and quantitative
样本总数：15 份
Total number of samples: 15 copies
原始数据来源：http://www.daodoc.com/report/1031281.aspx The original data sources: http://www.daodoc.com/report/1031281.aspx
调查分析
Investigation and analysis
数据与分析：
Data and analysis:
第2题 您的性别： [单选题] The second question your gender: [single topic selection]
本次调查对象为在校男女大学生，通过图表得出我们的性别比例较适中，并不能准确反映我校男女比例，我校男女比例悬殊，因此此结果只能作参考。
This survey for the female and male college students in school object, through the chart that our sex ratio relatively moderate, and was not accurate in reflecting the sex ratio in our school, our school proportion between men and women, so the results only for reference.第3题 您的年龄段： [单选题] The third question your age: [single topic selection]
学校学生你俩的集中在15—25岁，因此开餐饮店时要考虑年轻，时尚，有特色，有创意等特点。
School students both of you focus on 15-25 years of age, and therefore open restaurants should consider when young, fashion, distinctive, creative etc.Characteristics.第4题 您目前从事的职业： [单选题] Number 4 in your current career: [single topic selection]
除少量校外人员外，主要是大学生客源。
With the exception of a few people outside, the main customers are college students.第5题 您目前的月收入： [单选题] Question 5 above your current income: [single topic selection]
第6题 您每月在外用餐的餐费大约多少? [单选题] 6 a month you dine out of the meals around? [single topic selection]
童鞋们就餐各个区间段不等，大于150元居多。因此消费能力非常可观。
The children all interval period dining differ, more than 150 yuan in the majority.So consumption ability is very considerable.第7题 您一般用餐花费的时间是 [单选题] Question 7 you generally have dinner time is devoted [single topic selection]
大步分学生都不愿意等待超过30分钟以上，因此开餐饮时，时间的把握非常重要，特别是用餐高峰期，尤其考验餐馆的接待能力。Big step points students are not willing to wait for more than 30 minutes or more, so open catering, time grasp of very important, especially the dinner rush hour, especially the reception capacity test restaurant.第8题 您去的餐馆会经常遇到满座排队的情况吗？ [单选题] Question 8 of you to go to restaurants will often meet with full line up of the situation? [single topic selection]
选项 小计 比例
Options small gauge proportion
没有 2 13.3% No 2 13.3%
偶尔有 8 53.3% Occasionally there are 8 53.3%
经常有 5 33.3% Often have 5 to 33.3%
其它 0 0% Other 0 0%
本题有效填写人次 15 Ontology effective fill in 15 people
大部分商家的高峰接待能力不够，这为我们提供了机会。
Most of the busineman peak reception capacity is not enough, this provides us with a chance.第9题 如果您想去的餐馆因为人太多，需要拿号排队，一般需要等待或是您愿意等待的时间是 [单选题] If you want to go to question 9 restaurant because people too much, need to take, waiting in line, and generally need to wait or would you like to wait for the time is [single topic selection] 选项 小计 比例
Options small gauge proportion
0-15分钟 10 66.7% 0-15 minutes 10 to 66.7%
15-30分钟 1 6.7% 15-30 minutes 1 6.7%
30分钟-45分钟 0 0% 30 minutes-45 minutes 0 0%
没有计算 0 0% No calculation 0 0%
不等待,换餐馆 3 20% Don't wait, for restaurants and 20%
其它 1 6.7% Other 1 6.7%
本题有效填写人次 15 Ontology effective fill in 15 people
再一次证明了大学生对时间的要求很高。
Once again proved very tall to the requirement of students for time.第10题 您愿意因为环境、服务接受以下差价么 [单选题] Question 10 you like because environment, service accept the following price difference? [single topic selection]
选项 小计 比例
Options small gauge proportion
少于6元 7 46.7% Le than $6 7 46.7% 6元-8元 6 40% $6-8 yuan and six 40%
8元-12元 0 0% 8 yuan-12 yuan 0 0%
12元-15元 0 0% 12 yuan-15 yuan 0 0%
15元-20元 1 6.7% $15-$20 1 6.7%
其它 1 6.7% Other 1 6.7%
本题有效填写人次 15 Ontology effective fill in 15 people
大部分大学生愿意接受8元以内的差价。
Most of the students are willing to accept the price difference within 8 yuan.第11题 对于就餐餐馆的选择，您最注重它的 [多选题] Question 11 for dining restaurant options you the most notice its [multiple-choice questions]
选项 小计 比例
Options small gauge proportion
服务 7 46.7% Service and 46.7%
价格 10 66.7% The price 66.7% 10
环境卫生 11 73.3% Environmental health and 73.3% 食物特色 3 20% Food characteristic 3 to 20%
营养健康 5 33.3% The nutrition and health 5 to 33.3%
快捷 1 6.7% Quick 1 6.7%
其它 1 6.7% Other 1 6.7%
本题有效填写人次 15 Ontology effective fill in 15 people
服务，价格，卫生是同学们最为关心的要求。
Service, price, health is the students of the concerns of requirements.第12题 您去餐馆就餐比较多的原因是 [多选题] Number 12 you go to a restaurant more reason is [multiple-choice questions]
选项 小计 比例
Options small gauge proportion
聚会 8 53.3% 8 party 53.3%
方便 5 33.3% Convenient 5 to 33.3%
想去吃 6 40% Want to go to eat and 40%
本题有效填写人次 15 Ontology effective fill in 15 people 以聚会占半数，但也有随性而去的同学也不少。
To account for half of the party, but also have along with the gender to clamates quite a lot.第13题 请问您最喜欢吃哪种类型的特色餐饮？ [多选题] 13 do you like eating problem which type of special food? [multiple-choice questions]
餐饮特色以烧烤类、小炒类、小吃类、中式快餐为主。
Catering characteristics to grilled, starch kind, snacks, such as Chinese fast food.第14题 您在外用餐时多会选择什么类型的地点？ [多选题] Question 14 you eat out will choose what types of location? [multiple-choice questions]
氛围和快速依然是主流。
Atmosphere and fast is still the mainstream.第15题 那您为什么喜欢刚才您所选的餐厅呢，主要原因是 [多选题] Question 15 why you like that just now you choose? Restaurant, the main reason is that [multiple-choice questions]
大学生的消费还是以物美价廉为主。
College students' spending is to give priority to with excellent quality and reasonable price.第16题 请问以下各项你认为哪项更重要？ [多选题] The following number 16 excuse me which of you think more important? [multiple-choice questions]
选项 小计 比例
Options small gauge proportion
食品味道 11 73.3% Food taste and 73.3% 地理位置 4 26.7% The geographical position 4 26.7%
装修方式 0 0% Decorates means to 0 to 0%
环境氛围 4 26.7% Environmental atmosphere and 26.7%
品牌形象 4 26.7% The brand image and 26.7%
店铺风格 2 13.3% Store style 2 to 13.3%
服务质量 6 40% The service quality and 40%
产品价格 8 53.3% Product prices and 53.3%
卫生健康 10 66.7% Health 10 to 66.7%
营养快捷 3 20% Nutrition fast 3 to 20%
本题有效填写人次 15 Ontology effective fill in 15 people
在开餐馆时，食品味道、服务质量、产品价格、卫生健康为开店的特色点。
In the open restaurants, food flavor, service quality, product prices, health for the feature set point.第17题 请问，您在就餐时感到菜品在“食品安全”上是否有安全感？ [单选题] Question 17 excuse me, do you feel at dinner dishes in “food safety” on whether there is a secure? [single topic selection] 对于食品安全他们都是一般能够接受的。
For food safety they are generally be acceptable.第18题 请问您会愿意到新店铺尝试么 [单选题] Question 18 do you will be willing to try to new store? [single topic selection]
选项 小计 比例
Options small gauge proportion
是 14 93.3% 93.3% is 14
否 1 6.7% No 1 6.7%
本题有效填写人次 15 Ontology effective fill in 15 people
大部分人愿意尝试新事物，并对其有好奇心。我们要抓住这个心理特点。
Most people would like to try new things, and of their curiosity.We'll take the psychological characteristics.第19题 新开的店铺那点最吸引你 [多选题] Question 19 new open shops that point attracts you the most [multiple-choice questions]
选项 小计 比例
Options small gauge proportion
食品味道 11 73.3% Food taste and 73.3%
食品安全 3 20% Food safety 3 to 20%
食品特色 4 26.7% Food features four 26.7%
食品份量 1 6.7% Food quantity 1 6.7%
营养健康 5 33.3% The nutrition and health 5 to 33.3%
价格实惠 7 46.7% Price material benefit and 46.7%
快捷服务 0 0% Quick service 0 0%
专业标准 1 6.7% The profeional standard 1 6.7%
店面装潢 7 46.7% Store decoration and 46.7%
其他 1 6.7% Other 1 6.7%
本题有效填写人次 15 Ontology effective fill in 15 people
食品味道、食品特色、营养健康、价格实惠、店面装潢为大学生所重视。应注意际开店时应注意！
Food flavor, food characteristic, the nutrition and health, reasonable price, and stores decoration for college students' attention.Should pay attention to interstate open a shop should pay attention！！！
第20题 您在没有实际消费之前，您对该餐饮服务公司的要求有多高呢？ [矩阵量表题] You have no actual problem in 20 consumption before you to the catering service requirements how high is it? [matrix scale problem] 题目选项 很不重要 不重要 一般 重要 很重要
Option is not important topic, not important general important is very important
服务质量 1(6.7%)0(0%)2(13.3%)8(53.3%)4(26.7%)The service quality 1(6.7%)0(0%)2(13.3%)8(53.3%)4(26.7%)
计量准确性 1(6.7%)1(6.7%)6(40%)6(40%)1(6.7%)Measurement accuracy 1(6.7%), 1(6.7%)6(40%)6(40%), 1(6.7%)
卫生状况 1(6.7%)0(0%)1(6.7%)6(40%)7(46.7%)Health conditions 1(6.7%)0(0%), 1(6.7%)6(40%)7(46.7%)
饭菜价格 1(6.7%)0(0%)1(6.7%)11(73.3%)2(13.3%)Food prices 1(6.7%)0(0%), 1(6.7%)11(73.3%)2(13.3%)
交付及时性 1(6.7%)0(0%)5(33.3%)5(33.3%)4(26.7%)Delivery timeline 1(6.7%)0(0%)5(33.3%)5(33.3%)4(26.7%)
饭菜质量 1(6.7%)0(0%)0(0%)6(40%)8(53.3%)Food quality 1(6.7%)0(0%)0(0%)6(40%)8(53.3%)
原料新鲜程度 1(6.7%)0(0%)4(26.7%)2(13.3%)8(53.3%)Raw material fresh degree 1(6.7%)0(0%)4(26.7%)2(13.3%)8(53.3%)
服务质量、交付及时性、服务质量、价格、质量很重要。其中最重要的是饭菜价格！
The service quality, delivery and timeline, service quality, price, quality is very important.One of the most important meal price！！！
第21题 以下几种餐标你会接受哪种 [矩阵量表题] The following several meal standard 21 questions you will accept what [matrix scale problem] 题目选项 愿意 不愿意
Topic, unwilling to options
7元美味餐、米饭、汤1份(2荤2素)14(93.3%)1(6.7%)7 yuan delicious meal, rice and soup a(2 blue 2 element)14(93.3%), 1(6.7%)
8元营养美味餐、米饭、汤1份(2荤3素)8(53.3%)7(46.7%)8 yuan nutrition delicious meal, rice and soup a(2 blue 3 element)8(53.3%)7(46.7%)
10元金牌美味餐、米饭、汤1份(3荤2素)5(33.3%)10(66.7%)10 yuan delicious meal, gold medal rice, soup a(3 meat meal 2)5(33.3%)10(66.7%)
15元商务餐、米饭、汤1份(3荤3素)2(13.3%)13(86.7%)15 yuan busine meal, rice and soup a(3 meat meal 3)2(13.3%)and(86.7%)
大部分学生愿意接受7~10元的价格，因此定价不宜过高！
Most of the students are willing to accept the seven to 10 yuan price, therefore pricing is unfavorable and exorbitant！！！
调查结果
The results of the survey
通过分析，得出以下结论：
Through the analysis, some conclusions:
问题
question
通过此次调查，我们发现学生市场具有巨大的潜力。与此同时，由分析结果所反映出的问题也不容忽视。主要表现在以下几个方面：
Through this investigation, we found that students who market has great potential.At the same time, the analysis results reflected problem also nots allow to ignore.Mainly displays in the following aspects:
1，个别特色餐饮店的市场定位模糊，没有科学地进行市场细分。特别是没有针对大学生的营销策略。
1, individual characteristics of the cafe market positioning fuzzy, no science to market segmentation.Especially not in the college students' marketing strategy.2、对于特色餐饮店来说，大学生群体是一个很大的潜在市场。但是由于餐饮店在高校园区宣传不到位，没有激活这块潜在市场，导致了此类餐饮店的消费人群中，学生族所占的比例微乎其微。
2, for the characteristics for restaurants, students groups is a very big potential market.But because the restaurants in university park propaganda is not in place, not activate the potential market, lead to this kind of restaurants in consumer groups, students of proportion of small family.3、被调查者最关心的是菜品的质量和价格。然而一些餐饮店并没有认识到这一点，盲目的跟风求异，舍本逐末。最终导致经营困难。
3, respondents care most is food quality and price.However, some restaurants and don't realize this, blind follow suit seeking, at the shadow and lose the substance.Eventually lead to management difficulties.4、许多餐饮店所在地理位置较为偏僻，加上宣传不到位，客观上影响了客源。
4, many restaurants in the geographical location is remote, plus publicity does not reach the designated position, which affected the paengers.5、个别餐饮店的价位、上菜速度过高过慢，导致客源的流失。
5, individual restaurants serving the price, high speed too slow, lead to the lo of customers.6、依靠口碑宣传，依靠学生，服务学生、立足学生。6, rely on word propaganda, rely on students, serve students, based on the students.对此，我们提出以下解决方案：
To this, we put forward the following solutions:
1、要有准确的市场细分和市场定位，以减少盲目性。就武汉船院而言，应当制定针对年轻人，特别是针对大学生的营销策略。
1, want to have accurate market segmentation and market positioning, to reduce blindne.The ship is in wuhan, should make for young people, especially in the college students' marketing strategy.2、做好宣传工作，提高知名度。既要有口碑宣传，又要有长期的有针对性的校园广告，见效快且能节约成本。在进行宣传时，要有详细的地址和标识。
2, do good propaganda work, to raise awarene.We need a public praise propaganda and long-term targeted campus advertising, quick effect and can save cost.In publicity, want to have the detailed addre and logos.3、要注意店内环境设计以及店内装饰风格，营造舒适的消费环境。
3, should pay attention to the store environment design and in-store adornment style, and create a comfortable consumption environment.4、保证菜品质量和特色。以上菜速度为特色以吸引广大年轻消费者。
4, ensure food quality and characteristics.Above dish to attract the speed for the characteristic young consumers.5、适时采取折扣、代金券等促销方式。吸引学生节假日集中消费。采用会员制吸引学生集体吃饭。
5, adopting the discount, DaiJinQuan promotion way, etc.To attract students on holiday consumption.The collective membership attract the students to eat.6、合理定价，以满足不同层次的消费者。就大学生而言，其定价最好为每人一次7--10元。6, reasonable pricing, in order to meet different levels of consumer.College students is concerned, its best pricing for each a 7-10 yuan.总结
summary
通过这次市场调研活动，我们掌握了大量船院餐饮市场资料，对于开店成功的把握很大。要想开店成功
Through this market research activities, we have much of the food market material, to open a shop succe aured.Want to open a shop succe
1、要有好的产品。企业能够生存、壮大，其最根本的原因是它有好的产品。无论经营策略如何高明，无论营销手段多么厉害，消费者心中的秤对每个企业来说都是公平的，消费者的眼睛总有雪亮的时候。没有好的产品，说什么都是白搭。
1, to have a good product.The enterprise can survive, expand, its most fundamental reason why is it have good product.No matter how a busine strategy, marketing means no matter how severe, the consumer heart of each enterprise scale for all to be fair, the consumer's eyes always have discerning.No good product, say what is no use.2、要有好的服务。对于餐饮业来说，服务其实是另外一半产品。因此，决定餐厅经营的成败的另外一个重要的因素当然是服务了。
2, to have a good service.For the restaurant industry, it is actually the other half service products.So, decide the succe or failure of the restaurant busine of another important factor of course is service.3、创新是一个企业持续前进的动力。如果没有创新，即使现在拥有好的产品，好的服务，那么总有一天会失去他们。因为产品和服务都是可以模仿和复制的，只有创新是不可模仿和复制的。如果没有创新就意味着落伍，落伍就必定被吃掉。因此餐厅的经营一定要有创新意识。要根据市场变化和客人的需求不断的创出新意，定时增添、更换经营的品种和推出新的服务方式，使客人总有新鲜感，满足客人求新、求奇、求特的需求。特别是对大学生。
Three, the innovation is a enterprise continuous motivation.If no innovation, even now have good products, good service, then one day it will lose them.For products and services are can imitate and copy, only innovation is not imitation and replication.If no innovation means is behind, will fall behind be eaten.So the restaurant busine must have the innovation consciousne.According to the market and the demand of the constantly creating new, timing adds, change management and the variety of the new service way, make the guest always have new move, meet the guest for innovation and strange, o's demand.Especially for college students.但是我们也应该看到开店的困难，和我们的经验、阅历所限。大学生开店也是任重道远，需要我们不断努力、不断进步，在总结前人的经验基础上，立足于自己的优势，获得事业的成功。
But we should also see open a shop of difficulty, and our experience, experience is limited.College students' open a shop is a long-term task, and needs us to try and progre, in this article based on the experiences of, based on their own advantages, obtain the succe of his career.谢 谢 欣 赏！！
X x appreciation of！！！!
