【同济】大学英语实用写作理论考总结由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“同济大学总结”。
英语实用写作理论考总结
Principles of busine communication:
“4 Cs”: concisene 简洁, clarity清晰 correctne , courtesy 礼貌
Writing Memos
memo writing 定义：a memo
1.is used only for communication within a company
2.may be distributed top-down(from superiors to subordinates)or bottom-up(from
subordinates to superiors)
3.deals with a single topic
4.names its senders and recipients clearly
5.has short, easily readable paragraphs
6.may have sub-headings and numbered sub-sections
7.may be distributed electronically or in hard copy
Memo 开头部分需要4部分：
1、TO2、From3、Date4、Subject
Writing Letters of Request
The letters are written in block format, which is now the most common format for such letters.The main feature of this format is that everything(WITH THE POSSIBLE EXCEPTION OF THE COMPANY’S LETTERHEAD AND LOGO)is blocked or justified to the left side of the page.With this style, it is not neceary to use commas or full stops in the date, addre, salutation, or close.Writing letters of complaint and adjustment
Letters of complaint normally include the following information:
1.an explanation of the problem
2.the consequences of the problem for both parties
3.a request to solve the problem
Letters of adjustment is a response to a letter of complaint.A letter of adjustment will normally include the following information in the given order.1.an offer of apologies
2.a summary of action taken to rectify the problems
3.an aurance of goodwill including the offer of compensation, if appropriate
Applying for jobs
TONE, STYLE AND ACCURACY IN JOB APPLICATION LETTERS
It is very important, but also quite difficult, to get the tone and style right in job application letters.Tone relates to whether the letter is polite/ not polite, boastful/ not boastful etc.Achieving an appropriately polite and non-boastful tone is eential for making the right impreion on a prospective employer.Style relates to the level of formality and choice of words in a letter.A job application letter is a formal piece of writing and your choice of words will need to reflect this.Accuracy is vital in creating the best poible impreion on an employer.Mailing a letter which contains errors of grammar, punctuation or spelling is completely unacceptable.A letter which contains such errors is not a mailable document and must be revised before it is read by an influential person who will evaluate you initially by your written communication skills.文章末尾Encl代表：One resume is enclosed 附带文件或简历
THE FUNCTIONS OF A RESUME
A resume always contains particular information in sequence and under certain headings:
1.Personal data
2.Education and qualifications
3.Extracurricular activities and awards(for fresh graduate job-seekers)
4.Special skills(e.g.languages and computer skills)
5.Hobbies and sports
6.Referees(normally two respected people who know you well as a student and/or employee)
LANGUAGE FEATURES OF RESUMES
The most important language feature of a resume is its simplicity-------it isunusual to use whole paragraphs or even whole sentences in writing a resume.This is because a resume needs to give accurate information as concisely and clearly as poible.The tone of the resume may appear to be abrupt but in fact a more accurate description is economical and reader-friendly.Key information can be very quickly found by the reader if the resume is written in a concise way.So, the language of resumes is very simple.The main feature appears under the heading Part-time Employment Record, that is, the use of action verbs in the simple past tense.These verbs placed at the beginning of a phrase help your writing to be dynamic and engaging for your readers.Writing the minutes of meetings
Minutes of a meeting are written for two main purposes:
1.to create a record of what took place in the meeting
2.to remind those at the meeting of the actions they need to take after the meeting
The language of minutes
When writing minutes, we need to use reported speech.Writing Persuasively(令人信服的)
3个APPEAL TO
1.appeal to reason
2.appeal to emotions
3.appeal to trust by emphasizing the status of the company and individuals within the company
Writing busine proposals
FIVE AREAS IN WHICH AN IDEA NEEDS TO WORK:
1.THE TECHNICAL
2.THE RESOURCE-RELATED
3.THE FINANCIAL
4.THE SOCIAL AND ENVIRONMENTAL
Promoting products and services
The content of any promotional material must:
1.Arouse interest
2.Stre benefits
3.Be truthful
4.Be specific
Developing company profiles
A company profile provides prospective clients and customers with what the company considers to be key information about the organization.This will normally include:
1.Facts and figures about its major products and services
2.The history and development of the company
3.Its miion and philosophy
4.A statement of identity
5.a projection of its preferred image(including a logo)
