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某某大学2008届毕业论文
互动——广播新闻发展的必然选择
摘要：在当今时代，互动已成为构成传播意识的重要元素，并逐渐成为各类媒体的发展趋势。它不仅是新闻节目制作的突出亮点，更是新闻节目中增添生气活力和提升传播效应的原动力。在现今激烈的媒体竞争之下，广播新闻应如何发挥自身优势，提升互动意识、增强互动效应就成了值得广播媒体人思考的重要问题。本文以广播新闻为切入点，由挖掘互动广播新闻的内涵入手，分析了广播新闻节目为何要互动的原因以及互动的途径，通过对其前景所作展望得出结论，互动确实是广播新闻发展的必然选择。
关键词：互动，广播，新闻
某某大学2008届毕业论文
Interaction: The Inevitable Choice of the Development of
Broadcast News
Abstract: Nowadays, interactive communication has become an important element and has gradually become a trend of media.It is not only a prominent bright spot in news program production, but is also the driving force to increase vitality and enhance the diemination.Thus, in the highly competitive media today, how broadcast news play their own advantages, enhance interaction awarene and strengthen the interactive effect become important iues.This paper excavates the conception of the interactive broadcast news, and analyzes the reasons and ways of interaction in programmers.Furthermore, by making a summary of its prospect, we could get a conclusion that interaction is the inevitable choice of the development of broadcast news.Key words: interaction, broadcast, news
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