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Study on the Strategy of Krispy Kreme Doughnuts
Instructor: Bao, Shengxiang
Author：
Cla 2007(1), School of Busine
South-Central University for Nationalities
June 2010
contents
1.CASE ABSTRACT.............................2 2
3.VISION STATEMENT(PROPOSED).........................2 MISSION STATEMENT(PROPOSED)..................2
4.EXTERNAL AUDIT.....................错误！未定义书签。
4.1OPPORTUNITIES.....................错误！未定义书签。
4.2THREATS.........................错误！未定义书签。
4.3 CPM – COMPETITIVE PROFILE MATRIX..............错误！未定义书签。
4.4EXTERNAL FACTOR EVALUATION(EFE)MATRIX...........错误！未定义书签。
5.INTERNAL AUDIT......................错误！未定义书签。
5.1STRENGTHS.....................错误！未定义书签。
5.2WEAKNESSES.........................错误！未定义书签。
5.3FINANCIAL RATIO ANALYSIS(JANUARY 2007)...............错误！未定义书签。
5.4NET WORTH ANALYSIS(JANUARY 2007 IN MILLIONS)...........错误！未定义书签。
5.5INTERNAL FACTOR EVALUATION(IFE)MATRIX.............错误！未定义书签。
6.SWOT STRATEGIES...................错误！未定义书签。
6.1SO STRATEGIES.....................错误！未定义书签。
6.2WO STRATEGIES...................错误！未定义书签。
6.3ST STRATEGIES.....................错误！未定义书签。
6.4WT STRATEGIES....................错误！未定义书签。
7.SPACE MATRIX...................错误！未定义书签。
8.GRAND STRATEGY MATRIX................错误！未定义书签。
9.THE INTERNAL-EXTERNAL(IE)MATRIX.............错误！未定义书签。10.11.12.13.QSPM....................错误！未定义书签。RECOMMENDATIONS.................错误！未定义书签。EPS/EBIT ANALYSIS.....................错误！未定义书签。EPILOGUE.......................错误！未定义书签。
1.Case Abstract
Krispy Kreme()is a comprehensive busine …………
…………Vision Statement(proposed)
To become the number one brand name doughnut company in the world.3.Miion Statement(proposed)
Our miion is to provide customers(1)with the best tasting doughnuts and coffee(2)poible no matter which Krispy Kreme store they visit in the world
(3).We strive to use only the best ingredients in our doughnuts and serve only the best coffee to maintain our reputation as the place for both doughnutsand coffee(6).Our signature product, the Original Glazed Doughnut(7)is a staple and our most popular offering.We strive to ensure all our franchisees(9)are able to financially back the businees they operate to help continue our succe toward our vision(5).Finally, we at Krispy Kreme strive to be a good corporate citizen and help the communities in which we operate through donations and fundraising for churches, school, and other businees(8).1.Customer
2.Products or services
3.Markets
4.Technology
5.Concern for survival, profitability, growth
6.Philosophy
7.Self-concept
8.Concern for public image
9.Concern for employees
