市场营销专业英语论文[优秀]_市场营销英文论文文献

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《市场营销专业英语》

(三)Ping An Insurance(Group)

Ping An Insurance(Group)Company of China, Ltd(“Ping An” or “the Company” or “the Group”)was established in 1988 in Shekou, Shenzhen.The Group is the first insurance company in China to have a shareholding structure.Today it has developed into an integrated financial services conglomerate with insurance, banking, and investment businees at its core.The Group’s stocks are listed on the Hong Kong Stock Exchange under stock code “2318” and on the Shanghai Stock Exchange under”601318“.Ping An's miion is to fulfill its commitments to its investors, customers, employees and society.Ping An's goal and commitment to investors are to produce stable returns and boost aet values.The commitment to customers is to provide the best services with integrity.The commitment to employees centers on being a responsible employer and providing the conditions for better living and career development.Last but not least, Ping An's commitment to Society is based on Ping An's desire to give back to the society and contribute to the development of the country.Ping An focuses on value creation and the pursuit of excellence.The Group advocates that each employee be a person of integrity and value by highlighting individual virtues such as ”honesty, trustworthine, entrepreneurship, and achievement,“ and team qualities such as ”unity, vitality, learning and innovation“.The mechanisms of ”competition, motivation, elimination“ are implemented, together with a distinctive, profeional, advanced and long-term busine philosophy.Ping An's vision is to become an internationally leading integrated financial services group by leveraging its insurance, banking and investment businees to achieve long-term, stable and healthy growth while creating sustainable and greater value for its stakeholders.Through its subsidiaries such as Ping An Life Insurance Company of China, Ltd.(”Ping An Life“);Ping An Property & Casualty Insurance Company of China, Ltd.(”Ping An Property & Casualty“);Ping An Annuity Insurance Company of

China, Ltd.(“Ping An Annuity”);Ping An Health Insurance Company of China, Ltd.(“Ping An Health”);Ping An Bank Co., Ltd.(“Ping An Bank”);Credit Guarantee Insurance Busine Unit of Ping An Property & Casualty Insurance Company of China, Ltd.(Ping An Consumer Finance), or PA P&C CGI Busine Unit(PACF);China Ping An Trust & Investment Co., Ltd.(“Ping An Trust”);Ping An Securities Co., Ltd.(“Ping An Securities”);Ping An of China Securities(Hong Kong)Co., Ltd;Ping An Aet Management Co., Ltd.(“Ping An Aet Management”);Ping An of China Aet Management(Hong Kong)Co., Ltd.(“Ping An Aet Management, Hong Kong”);and Ping An Futures Co.Ltd.(“Ping An Futures”), the Group provides comprehensive products and services in insurance, banking and investment to more than 51 million retail customers and two million corporate clients.Ping An has about 417,000 life insurance sales agents, over 83,000 full-time employees, and a network of more than 3,800 branch offices.As at 31st December 2009, consolidated total aets and total equity of the Group were RMB 935.7 billion and RMB 91.7 billion, respectively.The Group posted total income of RMB 152.8 billion and net profit of RMB 14.5 billion in 2009.Ping An Life is the second largest life insurer in China by insurance income, while Ping An Property & Casualty is the second largest property and casualty insurer in China.In 2008, Ping An was included in Fortune Magazine’s “Global 500” list, ranking No.1 among China’s non-State owned enterprises.In June 2009, Ping An was included in The Financial Times Global 500 companies list, ranking second among insurers globally, eighth among Chinese enterprises and first among China’s non-State owned firms.In Forbes Magazine’s Global 2000 list of companies, Ping An was ranked No.141.As a profeionally-managed and world-cla organization, Ping An is the first Chinese insurer to have introduced foreign investors into its shareholding structure.Operating along the principle of “Group Holdings, Segment Operation, Segment Supervision, Group Listing”, Ping An has been able to ensure the Group as a whole is moving towards its goal, upon the foundation that unites strategy, branding and

corporate culture.Its financial platform is the most integrated among China’s financial services sector.Its national back office support operation in Zhangjiang, Shanghai is a leading financial backend support center in Asia.Through this center, Ping An has established a systematic backend operation.By having in place a service infrastructure that includes telephony, the Internet and customer service staff, a full range of financial services can be delivered to customers in a profeional, standardized and comprehensive manner.Value-added services are also being delivered to customers through Customer Service Day and other innovative services such as Wanlitong and One Account.According to authoritative surveys in 2009, customer services at Ping An Life and Ping An Property & Casualty were ranked number one in their respective areas by customers.As a founding member of the Chinese Federation of Corporate Social Responsibility, Ping An takes it a miion to serve as a leader in the area.Ping An abides by the law in its operations and declares its tax in an honest and transparent manner.Through offering charitable aistance in areas such as education, Red Cro and disaster relief, Ping An continuously fulfills its moral and social obligations to the society.By the end of 2009, Ping An has participated in the building and planning of 100 Hope Primary Schools in China, of which 84 schools have been built(including 32 that are being built).In 2009, Ping An also donated RMB 10 million to set up “Ping An Hope Scholarship” for Ping An Hope Primary Schools acro China.For six consecutive years Ping An has held its education programs giving away study grants worth a total of RMB 7.74 million to 2,285 students.In 2009, Ping An launched “Start a Busine” competition and donated RMB 5 million to the China Youth Development Foundation for the establishment of Ping An Foundation.Ping An has donated over RMB 1 million each year over the last six years in support of ”China Children Protection and Education Program“.Ping An has mobilized blood donation among its staff for eight consecutive years with the blood donated reaching 8.36 million cc.Ping An provides accident and critical illne insurance coverage for those who donated hemopoietic stem cells(HSC)starting in 2003 and

until 2010.The premiums of the donated policies are expected to exceed RMB 700 million.For these charitable acts, Ping An has been widely recognized in a number of major awards and titles, including ”China Most Admired Companies“ for eight consecutive years, ”China Best Corporate Citizens“ for five consecutive years, and ”Most Responsible Companies" for three consecutive years.

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