营销战略的制定与实施目录1由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“51目标市场营销战略”。
目录
一、市场营销战略的定义 ························································································ 1
二、市场营销战略的特征 ························································································ 1
三、市场营销战略的步骤 ························································································ 1
（一）分析市场机会······························································································ 1
（二）选择目标市场······························································································ 2
（三）确定市场营销策略······················································································ 2
（四）市场营销活动管理······················································································ 2
四、制定市场营销战略的条件及环境因素 ···························································· 3
（一）制定市场营销战略的条件·········································································· 3
（二）制定市场营销战略的内外环境·································································· 3
五、市场营销战略的制定和实施 ············································································ 3
（一）市场细分 ········································································································ 3
（二）目标市场的选定 ···························································································· 3
（三）市场营销组合 ································································································ 5
（四）实施计划 ········································································································ 6
六、知识经济时代的市场营销战略 ········································································ 6
（一）创新战略······································································································ 6
（二）人才战略······································································································ 7
（三）文化战略······································································································ 7
（四）形象战略······································································································ 8 结语 ························································································································ 8 参考文献 ···················································································································· 9
