小肥羊特许经营模式研究发展分析由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“小肥羊的特许经营模式”。
小肥羊特许经营模式研究发展分析
摘要：餐饮业在中国己有几千年的历史，现代中式餐饮业经过不断挖掘传统的饮食文化，改革开放以来，发展速度喜人。但是，随着中国加入WTO，我国中式餐饮企业已面临着与西式快餐日益严酷的市场竞争。面对着挑战，我国中式餐饮企业需要通过一个规范的商业模式来与西式快餐进行抗衡。
本文通过总结我国中式餐饮业的现状，分析我国中式餐饮业在经营过程中所存在的主要问题，并在此基础上通过一个小肥羊特许经营模式的实例分析，为我国中式餐饮业的发展提供“选择合理的发展战略、实现产品的差异性、培育成熟知名的品牌、建立完善的供应体系、建立严格的管理制度”等相关的启示与一些参考，让我国中式餐饮业以适应今后国际市场环境的新形势，进一步振兴我国中式餐饮业，促进我国中式餐饮业持续健康的发展。
关键词：特许经营； 中式餐饮业； 小肥羊
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Xiao feiyang franchising study analysis
Abstract：The restaurant industry has been in China for thousands of years of history, modern Chinese restaurant industry in our country continue to dig through the traditional food culture,reform and opening up, a very rapid development.However, with China's acceion to the WTO, our country will face Chinese restaurants and Western fast food with more severe competition in the market.Facing the challenges our country catering Chinese enterprises need to adopt a standardized busine model with the Western-style fast food to contend with.This article summed up our country through the current situation of Chinese catering industry, analysis of the Chinese catering industry in the course of busine at the main problems, and on this basis XiaoFeiYang through a small example of franchise mode analysis, for our country the development of Chinese catering industry to provide “reasonable selection of development strategies to achieve product differentiation and developing mature, well-known brand，set up to improve the supply system, set up a strict management system”, etc.Some of the inspiration and reference, so that Chinese catering industry in China in order to adapt to future market environment, the new international situation, our country to further the revitalization of Chinese catering industry, and promote Chinese catering industry in our country healthy development.Keywords:Franchising；Chinese catering industry； XiaoFeiYang
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