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I want to joinretail busine after I graduate from college.For I think it is a big busine andstill has the space for development.There are a lot of big companies in this field like Wal-Mart Stores, Carrefour and TESCO, which are the three biggest retailers in the world.Moreover, with the development of the Internet, there appears many network vendors such as Taobao, Amazon and eBay, they bring a new vigor into this field.Generally, these companies are companies responsible for trading products to consumers directly, including all kinds of general merchandise like clothes, food, daily commodities and many other things.It is not only about marketing, but also about distribution, manufacture, storage and providing marketing service.Strictly speaking, it is a whole integrated system for a product from producing to consuming.Nowadays, retailor has made a big progre and is quite different from the past.From the traditional view，sellers should have a entities shops where they can store merchandise and sell commodities to consumers.However, compared to the past, network retail booms these years.it has the advantage of low cost like they don’t have a shop, so they don’t have to pay the high rent;they don’t have to hire so many workers devoting themselves to selling their commodities to consumers.What’s more, in some sense, e-retail simplifies the sales proce in contrast to entity retail sales.With the help of the advantage of internet, sellers and buyers need not meet, what they have to do is just completing a procedure where buyers select items, put them into the shopping cart, pay a sum of money and sellers send out goods.That’s ok, what a convenient way.Sometimes they even don’t have the items in their warehousing, and pick them from manufacturers after getting the order from consumers, which can cut lots of cost.The prosperity of e-retail hit the traditional retailers a lot, but there are some shortcomings such as credit problems, logistics problem and carrying on an improper busine.Those are what e-retailer should improve in the future.I want to be a marketing administrator in ane-retail company like Amazon and I should take part in how to make our products competitive and popular.According to the actual situation of enterprises and products, make plan of market strategy system;researching information of macro aspect of market, including the market dynamic, technology developments, national and local policy changes and trends, and collect the products and market information;making brand strategy of company, including new product positioning, marketing plan and the overall design, enhance brand sales;,Responsible for corporate image and brand image planning and management.I believe that retail busine will never fall behind the ranks, and as the new star in retail busine, e-retail has more challenges and opportunities.I am a girl like shopping online and know very well that e-retail is more and more deeply connected with our life.I have confidence and enthusiasm that I will do the trick in my position.
