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The paage claims that wood companies in US would probably not receive ecocertification as companies in other countries do.While,in the lecture, the profeor points out several points to substantiate that American wood companies would be most likely to advertising their products by pursuing ecocertification.First of all, the profeor claims that consumers in American pay le attention to advertising and, in fact, they value the advertising which independent from companies, like Consumer Agency.Certainly, consumers in America would like their products to become more environmentally-friendly.Therefore, wood companies in US would want to receive this ecocertification to gain reputation.That differs from what the paage states that consumers would not value the eco-healthy label as much as these labels 'new' or 'improved'.Also, contrary to the contents in the paage that consumers in America care prices a lot and products with ecocertification would be more expensive than general ones, the profeor refutes that even though every consumer do prefer cheaper products, consumers in America do not necearily pursue cheaper products.Also, the profeor illustrates that consumers would pay so much attention to prices unle the difference between products is so much, like one product's price is higher or lower than the other one at over 5 percent.In addition, the profeor points out that pursuing the certification would make sense not for the foreign market but for the competition from foreign companies.The profeor demonstrates it further to show that if wood companies would not be able to keep up with the ecocetification, the market in US would be crowded with foreign products.Therefore, the native companies would lose a great amount of local market share.In conclusion, the profeor gives several strong points to demonstrate that wood companies would get ecocertification in order to attract more consumers in US and other countries which totally jeopardize what claims in the paage.
