大学咖啡屋的营销渠道建与管理(英文版)由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“大学城咖啡屋营销策划”。
Advertise & Promotion
Our company will have an efficient promotion mix to achieve optimal results.Advertising
For our company is facing to the students in the universities around, and we'd like to pour our advertising to the focus consumers, we would like choose students' organizations to be the agent.1.Newspapers & magazines: have a cooperation with the university newspapers, for example Journalists' Weekly, Literature Monthly.We would like to have a cooperation with both of them.We will have advertisements one some regularly, and have a contrat for 1 year.For there are 4 schools around, so kind publisher will be more than 15 kinds.The budget will be about 2000 yuan per year.2.Radio: for there 4 school's radio, we would like to pay 500 yuan to each station.3.Internet: We are plan to broadcast our company through the university's BBS and.We can noted our promotion information on them.The cost mostly be salary.The budget is 1000 yuan.4.Sponsor: give sponsors to the students' community, and they launch scrolls in the school.Share 1000 yuan per year.Note: The total advertisement-fee should controlled in 10000 yuan.All the parts can be adjusted.Promotion
1.Daily Special Offer: Everyday will suppose a kind of food or drink in half cut.(can not enjoy other preferential policy at the same time).2.Card Gather: each 20 yuan consume will get one card, 5 cards could change into one kind of food under 10 yuan.3.Invite: invite one first-come customer will get one free drink, check by cellphone number.4.Member Card: the fee for a new card is 50 yuan, as with it, can enjoy 12% cut off.5.Birthday Privilege: when the consumer speed their birthday in our Cafe, he will enjoy half cut off.check by ID card.(can not enjoy other preferential policy at the same time).6.Package: choose food and drink from our designed package will enjoy about 10% cut off.Note: as our Cafe make prince in high, so those promotion can do frequently.In actually, we lost nothing, but earn more.
