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1.To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.Advertising is the life of trade as suppliers want to sell things in quantity;however, the succe or failure of every advertisement eventually depends on the quality of a product or service.It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now.While quality sounds hard to define, you know that it is quality rather than quantity that matters.The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself.So, the most powerful element in advertising is the truth, not half lying.For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad.In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires.This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image.That is probably why word of mouth is the best medium of all.In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising.Although advertising is the most effective way to encourage ma consumption, particularly if the goods are cheap and worthle, the bitterne of poor quality is remembered long after the sweetne of low pricing is forgotten.In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal.Therefore, quality in a product is not what the supplier puts in;rather, it is what the customer gets out and is willing to pay for.That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising.It is better to think that customers only pay for what is of use to them and give them great value for right price.As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality.In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind.The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before.In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.(Eay created by Jeenn
Lee Hsieh)雅思写作范文：政府是否应控制影视暴力 来源：考试大 【要想考试都不怕，只有常来考试大！】 2006 年 6 月 15 日2.The government should control the amount of violence in films and on television in order to decrease the violent crimes in society．To what extent do you agree or disagree with this iue？ It is widely acknowledged that the amount of violence in films and on TV is one of the direct causes that lead to our high crime rate in our society．The voice of demanding the government to control violent scenes in media has been much louder than before． Personally，totally agree with I this voice，for it is the most effective way to reduce violent crimes in the real world.First and foremost，violence on TV or in films is often portrayed as extreme as poible in order to attract audiences．This will definitely set a bad example for those immature audiences，who，lacking correct parental guidance，most likely to copy the violent behaviours and commit are real violent crimes.Next，media，such as TV or film，considered as the correct information source regulated by is the government．It should be reporting and reflecting true phenomena in the society．Violence，as one of the facts in the real world，certainly has to be reported．However，exceive violence is offering misleading information to the public，which will exert detrimental influence to the society．For example，teenagers will regard those killers and murderers in the films and on TV as role models and copy their behaviours． is recently reported in the news that a seventeen-year-old It killed all his family members，one sister and two parents out of hatred and jealousy．In the real world，we are often reminded of the harm and hurt that violence in fictional world has brought us.In a word，our society is preoccupied by the violent scenes and plots at present.What the government has to do immediately is to take effective measures to control the amount of violence in media．Only in this way，can our society enjoy high level of security and peace.3.Is watching TV harmful or beneficial for children’s creativity? TV is an eential part of leisure activities in most families.However, some parents decide not to have a TV set in their homes, in order that their children will devote enough time to invention and creation.Do you agree or disagree with this attitude? The invention of television, one of the products of modern civilization, has made an enormous change in the lifestyle of human beings.TV has been playing more and more important role in most families after work.Yet, as to whether itis a bleing or a curse, parents often hold widely different opinions and take totally different attitudes.There is suspicion in some parents’ minds that TV might retard their children’s creative ability or restrain kids’ imagination because TV viewers tend to receive information in a paive wa
way instead of discovering things by themselves.Although people working in the TV industry have made lots of efforts to produce various programs, the outcome is usually unsatisfactory: either the program is too profound to be understood or the topic is not interesting enough to attract TV audiences.Thus, watching TV is hardly a good way to inspire children’s creativity.In many cases, it can draw attention away from their studies and spoil their school education.(From:)Despite the negative effects that TV produces, many parents still think that TV programs are quite helpful to their children’s mental development because these programs can broaden their horizons and enrich their life experiences.Admittedly, some scientific, detective and documental programs like Discovery and National Geographic are so enlightening and fascinating that even little kids can be absorbed in.Furthermore, some well-chosen programs can motivate young children to diligent studies and in-depth researches.Hence, if parents can select TV programs carefully, the advantages brought about by watching TV definitely outweigh its disadvantages.In summary, TV is like a double-edged sword that can be used in a positive or negative way.Parents can make their own decisions about whether to have TV at their houses.It is their responsibility to make sure that their children’s creativity is enhanced through watching TV.4.雅思写作范文：害怕犯罪不敢出门来源：考试大 【天天考试大，天天进步大！】 2006 年 6 月 15 日Crime is without doubt a huge problem in every country in the world.There are certain countries，cities，towns and districts where the crime rate is extremely high and such places are very dangerous places to be.Without doubt these areas desperately need new government policies and a shift in actions by the police to remedy a desperate situation.These places tend to be areas of high unemployment and poverty.If the focus were placed on finding and creating jobs in these places the crime problem would improve.Instead governments go for easy options such as increasing the lengths of prison sentences.This treats the results of crime，not it's causes.Neverthele，such places are few and far between.The vast majority of places in the world are perfectly safe places to live.People who are afraid to leave their homes do so largely for two reasons.Firstly，they were unfortunate enough to be victim of a crime.Secondly，and most importantly，they hear about crime everywhere： TV，radio，papers.In some areas crime stories take up a huge percentage of news.If you hear about crime all the time，you begin to believe its everywhere.This is simply not the case.Crime has been around since man first appeared on earth and will continue to be here till we leave.Of course there are measures governments could take to improve the situation but they can't eradicate crime.What measures should be taken dep
end on ones political opinions.
