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To: all departments’ 品牌塑造。Advertising is Management：人力资源 申诉，这样，考评便具有Corporate culture is the managers brand maintenance, public 定义：Definition: the 了促进上下级沟通、了解total sum of the values,customs, traditions and From : J.Harrison relations is branding management of an 彼此期望的作用。(personal director)广告采用大爆炸的方式，organization’s human 1.First of all, is a meanings that make a
unique.Date: 5 may, 2008 公关采用缓慢建立的方capital performance evaluation company
Corporate culture is often Subject: French Course 式；Advertising with the Deal with such iues as itself the means of Training recruitment, control, but it is also on called “the character of an big bang approach, public the An advanced part-time relations created by the management and the the staff performance organization” since it
French training is starting slow way direction of staff who evaluation and embodies the vision of the on the6 June, from 7:00 Advertising is any paid work in an organizationaccreditation, it has the company’s founders.The pm to 8:30 pm every form of nonpersonal Functions: enhance incentive, the values of a corporate weekday’s evening, and presentation employees experience culture influence theand organizational
finishing on the 20th June.promotion of ideas, goods, performance by improving a sense of ethical standards within a Textbooks are free but or services by an employee’s opportunities accomplishment, pride, corporation, as well as only those who can pa identified sponsor.to be effective and thereby enhancing their managerial behavior
of busine the test held on the 28th Types of advertising：job satisfaction.On the Forms Print productive writing：EmilThe LetterMay are eligible to attendhand, evaluation advertising，Outdoor 包括：Trainingother Memorandumthe course.Compensationis the basis for the The
ReportTelephoneFaxPlease collect the names advertising，Broadcast PromotionStaff implementation of advertising，Covert 商务信函、电报、电话、of the staff in your punishment, but Appraisal员工评价 Public servicedivision who want to take advertising，传真以及电子邮件 punishment is also to 电传、the course and send the advertising improve efficiency, to 4p’s：Product，pricing,，list to Mrs.Hope, the Public relations=Building Recruitment招聘 improve the promotion，placeaistant of Personnel good relations with the of 市场国际化面临的问题：internal recruiting适performance manager, by 4 pm company’s various publics indispensable measures.What kind of problems doThursday(May10)as by obtaining favorable 应很快，减少培训成本，2.Evaluation results is companies face when they the test can be arranged publicity, building up a 范围小 an important tool for pay go international? good corporate image, and external recruiting适administration.Incentive properly.handling or heading off 应慢，培训成本高，范围pay and incentives are Buying habits 产品研发的必要性： Government bureaucracyrumors, 大 an important means of1、迅速占领市场quickly unfavorable 政府官僚 stories, and events.Staff Motivation员工激staff, a sound evaluation occupied the market Public relations(PR)is system and the Economic situation经济
2、树立品牌策略励定义及方法 形势 the practice of managing establish a brand Factors contributing to corresponding salary the communication management system Income distribution收入strategy staff’s work efficiency between an organization3、做市场的领导者be and its publics.Media Monetary(performance will enable employees 分配
to feel the most intuitive Political stability政治稳linked)the market leader Relations, Investor Non-monetary: safetyfairne and justice, to 定
4、使用多角化战略，降Relations, Internal encourage employees Monetary stability货币稳statusrecognition 低公司运营风险。Communications ,Labor Negative: preureto work harder.定 using the diversification Relations 3.Evaluation results of penalties dismial strategy to reduce the Main activities of public the staff transfers, lift, wholesale manufacturer批
company's operational relationship：Pre Staff Appraisal员工评价elimination of important 发制造商 目的 risk.relations，Product criteria, as can be seen Standardization 1．考评本身首先是一种through the appraisal（Globalization）标准化
5、增加产品组合。publicity，Corporate 绩效控制的手段，但它也competence of the staff versus Adaptation（Global increasing product communication，Lobbyingportfolio.是对员工业绩的评定与of the current position is localization）适应化（游说），Counseling（咨广告和营销 认可，因此它具有激励作also found that Think globally, act locally询）营销（marketing）就是个employees with 眼光全球化，运作中适应Main tools of public 用，使员工体验到成就
potential for 人或集体通过创造提供relationship：Publications，感、自豪感，从而增强其development, so as staff 当地文化需求 出售并同别人交换产品（Five major Events，News，Speeches，工作满意感。另一方面，provide the basis for “five Ms”和价值，以获得所需所欲考评也是执行惩罚的依decisions in developing Public-Service Activities，career planning.之物的机会和管理过程。而处罚也是提高4.Appraisal for staff an advertising program）Audiovisual materials，据之一，广告(ads)由广告主付出Written materials 工作效率、改善绩效不可training ①Miion: What are the and 某种代价的信息，经过艺Price setting产品定价缺少的措施。development is ad objectives? 术加工，通过不同媒体向Factors ②Money: How much can important.Evaluation in pricing 2．考评结果是薪酬管理
大众传播，达到改变或强decisions 的重要工具。薪酬与物质staff can find the be spent?
and ③Meage: What 化人们观念和行为的目1.price and non-price 奖励是激励员工的一种advantages
disadvantages, the meage should be sent? competition 的。重要的手段，健全考评制advantages to be sure, ④Media: What media二者的区别很多，除去概2.supply and demand 度与相应薪酬管理制度，the lack of targeted should be used? 念的不同外，最重要的区3.consumer perception of 能使职工最直观地感受training to be conducted.⑤ Measurement: How price 别即：二者范围大小不到公平与公正，从而促使5.As the evaluation brand awarene should the result be 同。营销是一个整体系brand acceptability 员工更加努力地工作。results back to evaluated? 统，主要包括：市场调研，brand preference through3．考评结果是员工调迁、employees
市场细分，选择目标群brand insistence/brand 升降、淘汰的重要标准，interviews, and listened 体，实施营销策略，达到loyalty 因为通过考评能看出员to their responses, 营销目的等，而广告仅是two brand strategies工对现任职位是否胜任，instructions and appeals,1.brand extension/brand 同时也是发现员工所具so that evaluation would 其中一个部分而已。have to promote stretching有的发展潜力，从而为员communication between 2.brand licensing广告是可视的，公共关系工职业生涯的规划提供higher and lower levels, brand strength 是语言的。Advertising is 依据。to understand the role of visual, public relations Corporate Culture企业4．考评对于员工的培训mutual expectations.language广告人崇拜“一文化 与发展有重要意义。考评Corporate culture企业 图抵千言”；公关则是通1.provide a sense of 能发现员工的优点与不文化定义 过言词来树立品牌。identity for members 足，对于优点予以肯定，the specific collection of 广告影响所有人，公关影2.generate commitment to 对于不足要进行具有针values and norms that are
shared by people and 响某些人All the organization’s miion 对性的培训。groups in an organization advertisements, public 3.clarify and reinforce 5．由于考评的结果需要and that control the way relations impact of some standards of behavior 通过面谈反馈给员工，并they interact with each people说明和other 广告是品牌维护，公关是Human Resources 听取员工的反应、
