MBA《商务英语》课程要求由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“商务英语专业课程标准”。
MBA《商务英语》课程要求
Teaching contents
Unit 1 Sports and Busine
Unit 2 Ownership
Unit 3 Fashion
Unit 4 Consumer Satisfaction
Unit 5 Education
Unit 6 Management
Unit 7 Interview
Unit 8 Trademark
Teaching plan
8 units in Book 2 will be covered within 12 weeks.It takes about 1.5 weeks to finish 1 unit. Studying focuses: readings I & II, vocabulary, cloze and translation.Teaching requirements
Preview the 2 reading paages in each unit. Review the important exercises in each unit.Final aement
Cla attendance and cla performance(20%): your signature is required. 2 research papers with 500-800 words for each.(10%)
Text translation.(10%)
Final test paper.(60%)
Topics for research papers(please choose 2)
1.Make a survey of a well-known brand of soft-drink(e.g.Coca-Cola, Pepsi, etc).Discu their marketing strategies.2.Make a survey of a well-known brand of electric appliance(e.g.Haier, Samsung, Sony, etc).Discu their marketing strategies.3.Make a survey of a well-known brand of sports product(e.g.Puma, Li Ning, etc).Discu their marketing strategies.4.Make a survey of a well-known brand of luxury(e.g.Chanel, Burberry, etc).Discu their marketing strategies.5.Make a survey of a well-known hotel(e.g.Shangri-La, Home Inn, etc).Discu their marketing strategies.6.Make a survey of a well-known supermarket(e.g.Carrefour, Tesco, etc).Discu their marketing strategies.7.Make a survey of a well-known brand of household product(家居产品，e.g.Ikea, etc).Discu their marketing strategies.8.Make a survey of a well-known brand of cosmetic(e.g.L'Oreal, Lancôme, etc).Discu their marketing strategies.9.Make a survey of a well-known brand in rag trade(服装业, e.g.seven wolves, Lacoste, etc).Discu their marketing strategies.10.Make a survey of a well-known succeful busineman(e.g.Bill Gates, Steve Jobs, etc).Discu their personal qualities.
