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5001 0817电子商务专业核心课程的改革与创新
Electronic commerce specialized core curriculum reform and innovation
周任慧
(兰州石化职业技术学院 人文社会科学系,甘肃兰州730060)
摘要:在高职电子商务专业人才培养方案中,《电子商务概论》课程是开设的入门基础课程,由于该课程作为专业基础课程,已不能满足高等职业教育的需要,因此我院将该课程进行了改革。改革后的《电子商务应用与运营》课程是将技术与商务融合,将传统与网络对接的实践性课程,是电子商务专业的专业核心课程,在第三学期开设,属于“学习后入职前”的“教学做”合一课程,引导学生真实的参与实际互联网活动,真正提高学生的实践应用能力。[2][3] In the electronic commerce major in higher vocational education personnel training plan,“ electronic commerce” course is open entry of basic courses, the curriculum as the basis of profeional course, already cannot satisfy the need of higher occupation education in our College, so the curriculum reform.After the reform of“ electronic commerce application and operation” course is the technical and busine integration, the traditional and network docking practical curriculum, is the electronic commerce specialty core curriculum, is offered in the third semester, which belongs to the“ after learning of the pre-service” of“ teaching” in a course, guide the students to the real participation the actual Internet activities, to promote students' practical application ability.关键字:电子商务应用与运营;项目引导;实践教学;改革创新
Electronic commerce application and operation ; Project Guide;practice teaching; reform and innovation