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湖南人文科技学院“专升本”商务英语专业
《商务英语知识》考试大纲
一、考试对象
：商务英语及英语专业学生
二、考试形式：笔试（闭卷）
三、考试时量：120分钟
四、卷面分数：总分100分
五、试卷结构：单项选择题：20%；判断题：20%；词组翻译10%阅读理解题：30%；作文题：20%。
六、参考教材
[1] Cook.R主编.新编剑桥商务英语（学生用书）初级2008年第3版.经济科学出版社,[2] 倪军 主编.新编国际贸易实务(2013 年第二版).电子工业出版社.[3] 黄芳 主编.《国际商务英语》2004年第一版.中国商务出版社.七、考核内容
1.What is International Busine?（10分）
比较优势理论；绝对优势理论；国际商务的主要类型
了解国际商务与国内商务的区别；熟悉贸易、投资及其他国际商务活动的含义、特点、运作方式等；掌握有关词语和术语。
2.Exporting and Importing Procedures（10分）
出口程序；信用证；保险；运输；国际支付与结算；进口程序 熟悉进出口有关程序；掌握有关词语和术语。
3.Documents（10分）
提单；发票；原产地证明；汇票；信用证
熟悉出具正确单据的重要性和单据的主要种类、内容及应用；掌握有关词语和术语。
4.Regulations and Trade Barrier（10分）
非关税贸易壁垒；配额；海关估价；技术壁垒；出口补贴；反倾销税；出口限制；自愿限制出口协定
了解非关税贸易壁垒的概念、种类和作用并掌握有关词语和商务术语。
5.Joint Ventures（5分）
合资企业的定义、种类和管理等
掌握合资企业的定义、种类；熟悉合资企业的管理模式；掌握有关词语和商务术语。
6.Marketing and Sales（10分）
市场营销的定义；营销的策略和活动
掌握市场营销的定义；熟悉营销的策略和活动；掌握有关词语和商务术语。
7.Human Resources Management（10分）
人力资源管理的含义、方法；制定人力资源计划应考虑的因素
熟悉人力资源管理的含义、方法；了解制定人力资源计划应考虑的因素；掌握有关词语和商务术语。
8.Public Relations and Advertisement（15分）
公共关系的含义和重要性；公共关系和广告的差异；公共关系活动；危机管理
理解公共关系的含义和重要性；了解公共关系和广告的差异、有关公共关系活动；掌握有关词语和商务术语。
9.Culture and Communication
（10分）
语境差异；道德差异社会差异；非语言差异
了解跨文化交际中的语境、道德、社会及非语言等文化差异，掌握有关词语和商务术语。10.Globalization（10分）
经济全球化的概念、利弊；跨国公司的特点、类别及运行方式
了解经济全球化的客观趋势及其利弊；熟悉全球化的推动者和实践者——跨国公司的特点、类别及运行方式；掌握有关词语和商务术语。
《商务英语知识》考试样题
Ⅰ.Choose the best answer.(20%)1.Risk of breakage is considered to be the_____.A.Free of Particular Average
B.With Average
C.General additional risks
D.special additional risks 2.Marketing tries to meet the needs of _____.A.companies
B.manufacturers
C.marketers
D.people and organizations 3.The irrevocable letter of credit can_____.A.neither be amended nor canceled without agreement of all parties B.be amended or canceled at any moment without prior notice to the beneficiary C.be amended or canceled if the buyer notifies the seller D.only be amended but not be canceled 4.The description of merchandise on the letter of credit must be identical to that on the _____.A.insurance policy
B.sales contract
C.invoice
D.certificate of origin 5.What is the name given to the sum of money which a person agrees to pay to an insurance company?
A.compensation
B.premium C.investment
D.commiion ……
Ⅱ.True or false questions(20%)Directions: Determine which of the following statements are true and which are false.Then put T or F in the brackets.1.Before receiving the exporters‟ notification of shipment, the importer should book shipping space.()2.In our country, FOB or FCA are generally used in import contracts.Therefore, the exporter is responsible for shipment.()3.The buyer might not be able to open the L/C because of financial difficulties.In this case, the seller might lodge a claim against the buyer for it.()
4.The trade secret, the patent and the copyright are just a part of intellectual property.()5.In high-context cultures, the rules of everyday life are explicit.()……
Ⅲ.Phrase Translation:（10%）
Directions: Translate the following phrases into Chinese.1.demand curve 2.antidumping duty 3.WTO
4.trade agreement 5.comparative advantage Ⅳ.Reading Comprehension（30%）
Directions: Read the following paages and choose the best answer for each of the following statements.Paage 1
Bill Gates, the billionaire Microsoft chairman without a single earned university degree, is by his succe raising new doubts about the worth of the busine world‟s favorite academic title: the MBA(Master of Busine Administration).The MBA, a 20th-century product, always has borne the mark of lowly commerce and greed(贪婪)on the tree-lined campuses ruled by purer disciplines such as philosophy and literature.But even with the receion apparently cutting into the hiring of busine school graduates, about 79,000 people are expected to receive MBAs in 1993.This is nearly 16 times the number of busine graduates in 1960, a testimony(宣言)to the widespread aumption that the MBA is vital for young men and women who want to run companies some day.“If you are going into the corporate world it is still a disadvantage not to have one,” said Donald Morrison, profeor of marketing and management science.“But in the last five years or so, when someone says, „Should I attempt to get an MBA,‟ the answer a lot more is: It depends.”
The succe of Bill Gates and other non-MBAs, such as the late Sam Walton of Wal-Mart Stores Inc., has helped inspire self-conscious debates on busine school campuses over the worth of a busine degree and whether management skills can be taught.The Harvard Busine Review printed a lively, fictional exchange of letters to dramatize complaints about busine degree holders.The article called MBA hires “extremely disappointing” and said “MBAs want to move up too fast, they don‟t understand politics and people, and they aren‟t able to function as part of a team until their third year.But by then, they‟re out looking for other jobs.”
The problem, most participants in the debate acknowledge, is that the MBA has acquired an aura(光环)of future riches and power far beyond its actual importance and usefulne.Enrollment in busine schools exploded in the 1970s and 1980s and created the aumption that no one who pursued a busine career could do without one.The growth was fueled by a backlash(反冲)against the anti-busine values of the 1960s and by the women‟s movement.Busine people who have hired or worked with MBAs say those with the degrees often know how to analyze systems but are not so skillful at motivating people.“They don‟t get a lot of grounding in the people side of the busine,” said James Shaffer, vice-president and principal of the Towers Per-fin management consulting firm.1.According to Paragraph 2,what is the general attitude towards busine on campuses dominated by purer disciplines? A.Scornful B.Appreciative.C.Envious.D.Realistic.2.It seems that the controversy(争辩)over the value of MBA degrees has been fueled mainly by ______.Paage 2 A.the complaints from various employers B.the succe of many non-MBAs C.the criticism from the scientists of purer disciplines D.the poor performance of MBAs at work A.They are usually serf-centered.B.They are aggreive and greedy.C.They keep complaining about their jobs.D.They are not good at dealing with people.A.can climb the corporate ladder fairly quickly B.quit their jobs once they are familiar with their workmates C.receive salaries that do not match their profeional training D.cherish unrealistic expectations about their future A.Why there is an increased enrollment in MBA programs.B.The neceity of reforming MBA programs in busine schools.C.Doubts about the worth of holding an MBA degree.D.A debate held recently on university campuses.3.What is the major weakne of MBA holders according to The Harvard Busine Review? 4.From the paage we know that most MBAs ______.5.What is the paage mainly about?
……
V.Writing(20%)Directions: Write a composition of approximately 200 words to illustrate why a stable prosperous real-estate market is vital to a country’s economic development and offer suggestions on how to better regulate the over-heated property market in China.（执笔人：蒋坎帅
修改、审核人：张点）
