美联英语:职场必知,成功人士自我推销的八个法则由刀豆文库小编整理,希望给你工作、学习、生活带来方便,猜你可能喜欢“职场美联英语成功”。
美联英语提供:美联英语:职场必知,成功人士自我推销的八个法则
导学:如何更好更快的推销自己,这是一门技术!只要你掌握了如何成功推销自己,那么就不愁吃香喝辣怒做土豪„„
如何成功推销自己?心急吃不了热豆腐!
Whether you're at a job interview, networking at a cocktail party, or run into Warren Buffet in the elevator, quickly persuading others to think you're the most interesting person they'll meet is no easy task.There are eight steps to crafting the perfect elevator pitchtch: 无论你是在面试、在鸡尾酒会上聊天,还是在电梯里偶遇沃伦-巴菲特,迅速让别人认为你是他们见过的最有趣的人并非易事。有八个步骤可以准备完美的电梯自我推销:
你首先要知道自己想要什么
1.Know exactly where you want to go.知道自己想要什么。
Your elevator pitch should answer three questions: Who are you? What do you do? Where do you want to go, or what are you looking for? You need to know exactly what you want to achieve or no one can help you get there.你的电梯推销要回答三个问题:你是谁?你是做什么的?你对未来有什么计划,或者你希望得到什么?你要确切知道自己想获得什么,否则没有人可以帮你。
能抓住重点,一击必中
2.Bullet point it.简单写出重点。
Write down four bullet points that explain why you're great.Discu your work history, background, skills, accomplishments, and goals.Keep out any irrelevant
details that take away from your core meage.写下能证明你很优秀的四个要点。梳理你的工作经历、背景、技能、成就和目标。把与核心信息无关的细节都剔除掉。
擅长讲故事
3.Tell them a story.讲故事。
People love stories, so tell them a story.It also makes it easier for others to remember you later on.Our minds are eentially “aociate machines”, which means we remember things better when there's a story or aociation attached to the subject.In other words, if you want people to remember you, tell them a story and make sure it's good.人们喜欢听故事,所以就告诉他们故事吧。这也让别人更容易记住你。我们的大脑本质上是“联想机器”,这意味着当一件事能让人想起故事或产生联想时,它更会被牢记。换句话说,如果你希望人们记住你,就告诉他们故事,并确保是个好故事。
避免专业术语,否则就是对牛弹琴 4.Eliminate jargon.避免行业术语。
You need to be able to explain what you do and who you are in a way that appeals to most people.This means avoiding acronyms or terminology that wouldn't be understood by someone outside of your industry.你要能用有吸引力的方式解释你做了什么以及你是谁。这意味着避免用圈外人不理解的缩写词或术语。
确保有后续进展
5.Make sure it invites conversation.确保有后续进展。
After telling your story, the listener needs to be left wanting more.Is your story compelling enough to do this? If not, you need to change your pitch.你说完故事后,需要让听众觉得意犹未尽并想了解更多。你的故事能达到这个效果吗?如果不能,就需要调整故事了。
时刻都有时间概念,控制时间 6.Time yourself.控制时间。
While practicing your pitch, you should time yourself to make sure you can tell your story in 30 seconds.If you can't, cut down details and try again.当你练习时,你应该确保可以把故事控制在30秒内。如果不能,就减少细节再试一次。自己录视频
7.Record yourself on video.自己录视频。
You need to know what you look like to others while you're telling your story.Are you interesting? Are you believable? People will come to their own conclusions while listening to you so make sure you give off a good impreion.Relax, act natural, and get comfortable with your story.你需要知道别当你说故事时的言行举止是什么样。你很有趣吗?可以令人相信吗?当听你说话时,人们会自己下结论,所以一定要给别人留下好印象。放松、表现自然并熟悉你的故事。
多练习终成正果
8.Pitch it to your friends and colleagues.在朋友和同事前练习。
After you've got your story down, practice your elevator pitch with friends and colleagues.Ask them to give you feedback.Ask them what you should do to make it
better.Keep practicing until it's natural for you to say aloud and convincing to the listener.你打磨完故事后,与朋友和同事演练电梯里的自我推销吧。请他们给你反馈。问他们你应该做些什么能更有进步。坚持练习,直到你可以很自然的大声表达并说服听众。
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