0809国际商务专业经贸英语复习由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“自考国际商务英语复习”。
08/09国际商务专业《经贸英语》复习
一 选择题
课后选择题
二 词组中译英微观经济macroeconomics
2产品拥挤product clutter
3商业萧条 commercial depreion货币政策monetary policy
5品牌延伸 brand extension全球金融政策global monetary policies
7保险单insurance policy商业广告commercial advertisement细分市场niche market
10目标市场 target market
11财政年度fiscal year市场饱和market saturation提单B/L
14分类广告claified advertisement海险marine risks承运人carrier
17小册子 brochure被背书人endorsee保护主义者 protectionist全球形象 global image
21资金流capital flows
22企业家entrepreneur品牌意识 brand awarene直达提单 direct B/L记名提单 straight B/L串味险 taint of odor risk
27市场渗透market penetration煮干 boil away
29账面价值book value底线 bottom line
三 判断题Cover Note is a written legal contract between the insurance company and the party insured, containing all terms and conditions of the agreement.TSo microeconomic environment refers to the factors which are external to the immediate environment of the firm.TA logo is a name, symbol design or trade mark designed for easy and definite recognition used on packing materials to advertise a particular company or product.TIf the documents are drawn up “to the order of” the exporter or “to order” they must be endorsed.TThe beauty of a good international advertisement is that it can be used to great effect for many years.TThe degree of intervention depends upon the government’s specific exchange rate objective.TMake those connections and help where ever you can.You will be rewarded with loyalty from all of your clients.TMore and more consumers are switching to the supermarket’s own-lable products.TBig brands remain big busine in the international market.FIt goes without saying that a sales method that works for office supplies won’t work for management consulting services.TCompanies own famous brands are calling for a crackdown on the pirates.TInsurance documents are ones, iued by insurance companies, indicating the type and amount of insurance coverage in force on a particular shipment.FFor a short distance transportations, goods under international trade could not be damaged or lost by a variety of accidents.FIf you know your product can help clients save money, or increase profitability, then make sure they understand that.TThe pirate brands couldn’t be great enemy of the luxury branded goods manufactures.FThe reason of a strong anti-consumerism movement is “ product clutter”.TYour product may have an edge in that it includes features that save time.FThe aggreive comparative advertising has made most brands go to the wall.FTo do this you have to ask the questions because the information is not always volunteered.TIn fact, a lot of international agency networks have the capacity to take on the world’s biggest brands.FIt should be noted that “All Risks” as its name suggests, really cover all risks.TAs a title document, insurance document can be transferred.FTraditionally, busine simply means exchange or trade for things people wanted or needed.T
四 句子英译中Natural calamity refers to the perils under force majeure such as vile weather, thunder storm and lightening, earthquake, flood, etc.自然灾害涉及在不可抗力的情况下造成的风险。如险恶天气，雷电，地震，洪水等等。2 That is just an example of how fair competition within a free market has rapidly escalated into a all-out brand war.那仅仅是一个例子，是关于如何在自由市场的公平竞争中迅速升级为全面的品牌战争的例子。Establishing world brands by appealing to the global consumer in all of us.通过吸引我们全球消费者的注意力来建立世界品牌。When making a sale, it is important to remember the AIDA marketing communication model.销售的时候，记住AIDA的销售传播模式是重要的。To stop a potential customer switching off or putting the phone down straight away, take the following precautions.为了防止潜在的客户失去兴趣或者马上挂断电话，应采用以下的防范措施。This immediate environment is described as the microeconomic environment of a firm and involves prices, revenues, cost, employment level and so on.这种直接环境被描述为一个公司的微观经济环境，涉及价格，收入，成本和就业水平等。7 You may have another client who had a similar dilemma and found a good solution.你或许有一个客户他也有相似的窘境并且找到了好的解决方案。Most “ma-marketed” products actually sell to fewer than five per cent of the maes.大多数畅销的产品实际销售不到消费者大众的5%。More and more consumers are switching to the supermarket’s own-label problems.越来越多的消费者移情超市自有品牌的产品。A person who risks his or her time, effort, and money to start and operate a busine is called an entrepreneur.冒险花费时间，精力和金钱开创 并经营一个企业的人叫企业家。It really boils down to what works for you and what works for your product.它要真正地显示为你能做什么和为你的产品做什么。Company can both generate additional revenue and increase brand-awarene.公司既可以创造更多的收入，又可以提高品牌意识。
五 回答问题How many types of busine are there generally?
There are three types including manufacturing busine, service busine and middleman.What is the great enemy of the luxury branded goods manufacturers?
The great enemy of the luxury branded goods manufacturers is the pirate brands.3 What did Profeor Theodore Levitto of Harvard Busine School put forward firstly in the world?
He put forward the theory of the globalization of markets.What is the meaning of B/L?
B/L is a transport document which is iued and signed by the shipping company or his agent and given to the shipper acknowledging that goods have been received for shipment to a particular destination and stating the terms on which the goods are to be carried.What are the advantages of brand stretching?
By putting their familiar trademark on attractive and fashionable new products, companies can both generate additional revenue and increase brand-awarene.6 What kind of person is called an entrepreneur?
A person who risks his or her time, effort, and money to start and operate a busine is called an entrepreneur.
