腾讯的发展英语口语稿由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“腾讯发展战略研究”。
土木第七组
主题：腾讯的发展 组长：赵晓东
口报员：李佳徐 资料收集：马越原 刘校心
张堪良 编辑：胡旭东 江记州
PPT制作：苗睿
The Rise of Tencent Company
March 7 news, a released report shows that Facebook, the brand value of $ 29.1 billion become 2012 the world's most influential social media brand, and Tencent Qzone is fourth.From the news we can see that Tencent has become a large international Internet company.Someone says, Tencent company is a legend.But when you know its history,you would not think so.In the summer of 1996, Israel's three young man develop a Instant meage software ICQ.Before long,the ICQ became very popular among people.In 1999, China appeared a large number of instant meage software, such as the Picq Oicq, OMMO , QQ's predeceor OICQ was also first introduced in February 1999.In 1997 Ma Hua teng contacted to ICQ and became its user, he deeply felt the ICQ's charm, but he also found its limitations: First, the English interface, second, it is difficult to operate,which makes ICQ hard to universal.So Ma
decided to develop a Chinese ICQ software,namely OICQ.At first,Ma Hua teng and his companions just wanted to sell the OICQ to some big companies for money,but it failed.After that they decided to manage the OICQ all by themselves,which was later proved to be a great succe.Many people have the question why QQ is so fashionable.we know that QQ have nothing special in the function after all.But it is noteworthy that the design of the OICQ's interface is very reasonable, and it's easy for most of people to use no matter they have a good command to computer or not.Because of this ,the number of registered OICQ users reached over 20 million in just two months.Since then, Tencent began to succe.In April 2000, the number of registered QQ users reached 5 million.The number incerased to a new height in April 2004, over the 300 million.Another surprising figure was that in September 30, 2011, the active QQ users amounted to 711.7 million while its peak concurrent users reached 145.4 million.These figures suggest that Tencent has grown into one of China's largest and most used Internet service company.We must realized that Tencent's development was not so smoothly.By 2000, Tencent OICQ basically already occupied
more than 90 percent of China's on-line instant meage market.At that time they met some trouble.AOL send the lawyer's letter to Tencent and required OICQ renamed, because it violated the trademark of the ICQ.So the OICQ had to changed its name into QQ.By accident, people seems prefer QQ rather than OICQ.That was because people had regarded QQ as a nickname of OICQ.After ten years' development, Tencent has established a leading Internet platform including the QQ(QQ instant meaging),QQ.com,QQgame,QQzone ,3g.QQ.com ,Soso ,TenPay an so on,which can satisfy the various needs of the Internet including communications,information,entertainment,electronics busine and other users.Tencent's development has a profound impact on the majority of Internet users to communicate, as well as their way of life.It also bring an a wider range of application to China's Internet industry.Looking forward, Tencent remains committed to enhancing its development and innovation capabilities while strengthening its nationwide branding for its long term development.More than 50% of Tencent employees are research and development staff.In 2007, Tencent invested more than RMB100 million in setting up the Tencent Research Institute, China's first Internet
research institute, with campuses in Beijing, Shanghai, and Shenzhen.Good management idea in the market is Tencent’s victory magic weapon.Tencent's busine philosophy is: consumer value as first priority.Develop a deep understanding of consumer needs in order to provide the most satisfying products and services.I want to say is Tencent's succe is a model, we can learn many from them.In school, we should work hard to learn all kinds of knowledge, perhaps you now think unimportant knowledge will be used in the furture, just as Ma Huateng did not know that he would founded Tencent, you also do not know what will happened in the furture, maybe you're next Ma Huateng!4
