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Real Kung Fu Restaurant
Real Kung Fu is a Chinese fast food restaurant.In 1994,The founder DabiaoCaiopened their first restaurant called 168 and they invented a new style steam cabinet with profeor of South China University of Technology to adapt the large amount of demand in 1995.In1998 changed the restaurant name and created the logo and invested 4 million Yuan to organize and plan brand promotion.But in 2004,they Changed the name and logo again.The first Kunghu restaurant was opened and achieved great succe.Chinese excellent catering culture, is not worse than the western’s MacDonald and Kentucky.Kungfu is the well-known fast food of china , the main food is the steamed soup and the steamed rice.In 2008 Kungfu rice sold more 50 million copies, there are 380 outlets.It is the largest number of wholly owned stores of Chinese fast food chain.Is the only one fast food in the top five local Chinese fast food brand.The speciality of kung fu is that all of their food is steamed which is able to retain the nutrition of the food better.The restaurant's aim is to do health food, they say the food without any harmful substance.More importantly, it dieminate Chinese culture.Everything comes to him who waits, the sentence can reflect the endeavor of this company.Kung fu is a new mode of operation of Chinese fast food chain enterprise, it first established the Chinese modern logistics production, cooking equipment and restaurant staff operating the three standardization.With its independent invention “computer programmed steam equipment”, true kung fu every conquer the whole Chinese style of “standardization” problem, find out a new way of the development of the Chinese fast food.The restaurant has a unique method of operation.Three standardized operation system:kungfu standardization is logistics production,cooking equipment, restaurant staff operating three for the integration of standardization system, is the kung fu the core competitivene of enterprises an important factor.Logistics production standardization: kung fu to purchasing, proceing and distribution center of the three logistics center, ensure the choosing materials, proceing, distribution and so on various proce standardization.Their operation standardization: independent operation manual and the busine concept of staff and service are the human standards.As China's first to realize the standardization of Chinese fast food enterprise, kung fu in quality, service, cleaning, etc and international standard fully connected, at present already open to guangzhou, Beijing, Shanghai, shenzhen, hangzhou, suzhou and other cities, has hundreds of retail chain restaurant, and quickly develop into a leading brand of Chinese style.Kungfu insists on the orientation of nutrient and delicious rice fast foods, which has earned high favor from guests who like Chinese foods.As the increase of restaurants, Kungfu is expecting to provide quality fast foods and services for urban white collars who care for health and pursue life quality.I think kungfu is certain to have a prospect future.
