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Anheuser-Busch, the producer of Budweiser and other beers, has recently expanded into
Japan by engaging in a joint venture with Kirin Brewery, the largest brewery in Japan.The joint venture enables Anheuser-Busch to have its beer distributed through Kirin’s distribution channels in Japan.In addition, it can utilize Kirin’s facilities to produce beer that will be sold locally.In return, Anheuser-Busch provides information about the American beer market to Kirin.a)Explain how the joint venture can enable Anheuser-Busch to achieve its objective of
maximizing shareholder wealth.ANSWER:The joint venture creates a way for Anheuser-Busch to distribute Budweiser
throughout Japan.It enables Anheuser-Busch to penetrate the Japanese market without requiring a substantial investment in Japan.b)Explain how the joint venture can limit the risk of the international busine.ANSWER:The joint venture has limited risk because Anheuser-Busch does not need to
establish its own distribution network in Japan.Thus, Anheuser-Busch may be able to use a smaller investment for the international busine, and there is a higher probability that the international busine will be succeful.c)Many international joint ventures are intended to circumvent barriers that normally
prevent foreign competition.What barrier in Japan is Anheuser-Busch circumventing as a result of the joint venture?What barrier in the United States is Kirin circumventing as a result of the joint venture?
ANSWER:Anheuser-Busch is able to benefit from Kirin’s distribution system in Japan,which would not normally be so acceible.Kirin is able to learn more about how Anheuser-Busch expanded its product acro numerous countries, and therefore breaks through an “information” barrier.d)Explain how Anheuser-Busch could lose some of its market share in countries outside
Japan as a result of this particular joint venture.ANSWER:Anheuser-Busch could lose some of its market share to Kirin as a result of
explaining its worldwide expansion strategies to Kirin.However, it appears that Anheuser-Busch expects the potential benefits of the joint venture to outweigh any potential adverse effects.
